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Cost per wear and investment pieces
A new research shows that labelling clothes with cost per wear could curb fast fashion.Buying fewer, better quality garments that last years is what cost per wearing investment pieces means. What is cost per wear Cost per wear (CPW) means measuring the true value of a garment.It considers how often you wear an item over…
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Cloth That Remembers: How Banarasi, Ajrakh & Chikankari Became Part of India’s Identity
From the Mughal courts of Varanasi to the desert sands of Kutch and the refined ‘tehzeeb’ of Lucknow, India’s textiles have never been just fabric they are identity. Explore the 2,000 year legacy of Banarasi silk, the ancient geometry of Ajrakh, and the delicate whispers of Chikankari. In a world of fast fashion, discover why…
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When a Weave Goes Quiet
There is a particular weight to a Banarasi saree that has nothing to do with the silk. It is the quiet authority of something that took weeks to exist, and decades to learn how to make. But as powerlooms replace the steady rhythm of the handloom, we aren’t just losing a technique—we are losing a…