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Micro-trends vs timeless fashion – what should you invest in?
Read more: Micro-trends vs timeless fashion – what should you invest in?Discover how conscious choices and brands like Vuna promote meaningful, sustainable style. Micro-Trends vs Timeless Fashion. The world of fashion is a very hectic place and trends shift within a short period. Social media is always bringing out new styles, aesthetics and must have items and you can find yourself feeling like you have to…
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The Story Behind Handloom: More Than Just Fashion
Read more: The Story Behind Handloom: More Than Just FashionMore than a cloth: handloom is a tale of tradition, culture and human affections. Find out why it does matter in the present fast-fashion world. Handloom is an exception in a fast-changing fashion world with trends that keep changing. It is more human, contemplative and gradual. Handloom is not fabric but a tale with patience,…
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Cost per wear and investment pieces
Read more: Cost per wear and investment piecesA new research shows that labelling clothes with cost per wear could curb fast fashion.Buying fewer, better quality garments that last years is what cost per wearing investment pieces means. What is cost per wear Cost per wear (CPW) means measuring the true value of a garment.It considers how often you wear an item over…
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Handloom vs Powerloom: What You’re Really Wearing
Read more: Handloom vs Powerloom: What You’re Really WearingYou don’t notice it at first. Two sarees can look almost identical. The same color, the same pattern, the same sheen under light. One might even cost less, feel lighter, and seem easier to carry. And yet, they are not the same. Somewhere between the threads, there is a difference you can’t immediately see —…
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Cloth That Remembers: How Banarasi, Ajrakh & Chikankari Became Part of India’s Identity
Read more: Cloth That Remembers: How Banarasi, Ajrakh & Chikankari Became Part of India’s IdentityFrom the Mughal courts of Varanasi to the desert sands of Kutch and the refined ‘tehzeeb’ of Lucknow, India’s textiles have never been just fabric they are identity. Explore the 2,000 year legacy of Banarasi silk, the ancient geometry of Ajrakh, and the delicate whispers of Chikankari. In a world of fast fashion, discover why…
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Slow Fashion VS Fast Fashion In India
Read more: Slow Fashion VS Fast Fashion In IndiaINTRODUCTION– What are we really wearing? Clothing in India, is unique and carries identity, geography, tradition and time.It is not limited to only elegance and style.An important question emerges: Do we truly understand what we wear- or just how quickly we can replace it? In India ,slow fashion focuses on high quality, sustainable materials (like…
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When a Weave Goes Quiet
Read more: When a Weave Goes QuietThere is a particular weight to a Banarasi saree that has nothing to do with the silk. It is the quiet authority of something that took weeks to exist, and decades to learn how to make. But as powerlooms replace the steady rhythm of the handloom, we aren’t just losing a technique—we are losing a…
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How to Tell Real Handloom From a Very Good Imitation
Read more: How to Tell Real Handloom From a Very Good ImitationYour fingers already know the difference—you just haven’t learned to listen yet.” In a world of “perfect” machine copies, genuine handloom doesn’t shout; it whispers through human signatures. From the soft, irregular rhythm of a handmade selvedge to the hidden “living architecture” on the reverse of a weave, there are physical truths that no powerloom…
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Because your wardrobe should have a heart.
Read more: Because your wardrobe should have a heart.Most of us have held a handwoven fabric and felt something different about it. A weight. A presence. Something a mall-bought piece never quite has. But nobody ever traced the journey that gave it that feeling ,from a cotton field in Vidarbha to a weaver’s loom in Banaras, through days of spinning and natural dye…
